Connect with 4,650 HR & Business Professionals at Canada’s Largest HR Event!
Now in its 77th year, HRPA’s 2019 Annual Conference & Trade Show is Canada’s largest HR event and the world’s second largest Human Resources conference. Join us as we inspire thousands of HR managers and business professionals this January 30–February 1, 2019 at the Metro Toronto Convention Centre in Toronto.
Our renowned three-day event features world-class keynotes, over 160 informative sessions on cutting-edge HR issues, and more than 250 trade show exhibitors. It’s the most valuable business development opportunity in Canada to engage with thousands of HR & Business professionals who are interested in learning about the latest HR products and brands.
2019 Trade Show Schedule
Exhibitor Reg & Move-In
Day 1
Day 2
Day 3
Sponsorship Opportunities
Raise your profile as an Industry Leader at Canada’s largest HR Conference & Trade Show
Enhance your brand reputation and stand out among your target market as an official HRPA Sponsor. We offer opportunities to help your company connect with HRPA members and conference attendees before, during and after the Annual Conference & Trade Show.
Sponsorship Includes:
Featured as a Sponsor on all print promotions and included in the conference program
Link on HRPA conference website and acknowledgement as a sponsor
Prime booth space at the tradeshow (applies to certain sponsorships)
Featured as a Sponsor on all relevant conference signage
Company logo displayed prominently on large screens at the event
Provided with the opportunity to place company logo on virtual floor plan
Company logo on mobile applications
Visibility on the HRPA Conference website in association with the
#HRPAAC hashtag
Keynote Sponsorships *
Wednesday Breakfast Keynotes Tarana Burke & Mel Robbins
8 – 9am
#MeToo Panel: Leading Voices Amplify Call for Change with Keynote Tarana Burke
Change is happening in how we think about respect, equality, and dignity in the workplace. It’s being driven by citizens across the country. Hear from a leading voice in the #MeToo movement and one of the sparks that ignited this fire Tarana Burke as she speaks with HRPA CEO Louise Taylor Green and Women in Governance founder Caroline Codsi about creating a culture of change.
Learning Objectives:
Learn about the critical tools and steps to build cultures where everyone feels safe and empowered.
9 – 10am
The 5 Second Rule – Achieve Breakthrough Performance in Your Career & Life with Keynote Mel Robbins
Three million people have learned the secret to reaching their true potential – now it’s your turn. You are meant to do extraordinary things in your career and your life and the 5 Second Rule will help you achieve it. Mel demystifies neuroscience research on the brain and the latest social science research to explain why and how you screw yourself over every day. Using riveting videos, case studies and hilarious personal stories, Mel will amaze and entertain you while giving you the resources you need to soar.
Learning Objectives:
- • Learn how to identify the mistakes you’re making and how to create lasting behavior change within yourself
- • Discover one radical idea that will forever alter how you approach life
Wednesday Lunch Keynote Michael Roberto
Unlocking Creativity: How to Solve Any Problem and Make the Best Decisions
Many creative individuals working in organizations today encounter resistance to new ideas, much as the path-breaking artists, scientists, and inventors have experienced throughout history. Experts reject their ideas and defend the status quo. Leaders exhibit closed-minded behaviour when newcomers challenge the conventional wisdom or question established practices. On the other hand, senior leaders claim that creativity is a top priority because they desperately seek growth and renewal. Many large firms face a growth crisis today, with revenues increasing slowly or even shrinking. These organizations do not lack talented people with original ideas — they lack an environment in which these people can flourish.
Learning Objectives:
- • Explore the six organizational mindsets that represent powerful obstacles and inhibit creativity in many enterprises
- • Understand the importance of clearing the path so that curious thinkers can experiment, learn, and discover throughout their teams and organizations
Wednesday Afternoon Keynote Jade Simmons
How to Move Like a Maverick: Combination of Inspiration, Information & Entertainment
How to Move Like a Maverick is on uncommon ground balancing potent and applicable information, illuminating performances, inspirational speaking and simple fun-loving entertainment all in one dazzling keynote experience. Jade’s presentation gives powerful insights into how creating a unique leadership brand can inspire the creation of ideas that will have a lasting impact on the world. Discover not only how to lead, but how to start achieving beyond what you ever thought possible.
Learning Objectives:
- • Understand how to achieve and maintain breakthrough
- • Learn to cultivate the ability to think and brand like a maverick
- • Find out how to inspire creative rejuvenation and mind-blowing innovation
Thursday Breakfast Keynotes Bill Burnett & Dave Evans
Design Your Life – Design Thinking
Designers create worlds and solve problems using design thinking. Look around your office or home – at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone, and every design starts with a problem that a designer or team of designers seeks to solve. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Learning Objectives:
Explore how design thinking can help you create a life that is both meaningful and fulfilling regardless of what you do for a living.
Thursday Lunch Keynote Cy Wakeman
Your Ego is Not Your Amigo
Grounded in the assumptions that “change is hard” and “engagement drives results,” most leadership philosophies have inspired expensive attempts to keep change from being disruptive to employees. But “perfecting the environment” to create employee engagement feeds the ego and generates huge amounts of drama and emotional waste. Ego-driven behaviours are the #1 source of drama in workplaces today, and it’s costing organizations billions annually. Understand engagement from an entirely different perspective and explore a radically different approach to leadership.
Learning Objectives:
Leaders will…
- • Discover strategies for eradicating entitlement with great tools which change the energy of entire group meetings from “Why we can’t” to “How we could”
- • Develop highly effective mental processes that hold all team members accountable
- • Get a list of questions that can be implemented immediately and used for self-reflection and awareness
- • Uncover modern approaches to HR engagement and change management strategies
Thursday Afternoon Keynote Steve Pemberton
The Necessary Evolution of Diversity & Inclusion: The Three “Rs” Critical to Building a Truly Inclusive Workplace
Diversity and inclusion are top of mind for every forward-thinking organization. Yet, despite their best efforts, organizations continue to struggle to build truly inclusive workplaces. An inclusive workplace is best defined as a workplace where all employees — regardless of race, gender, ethnicity, political leaning, religion or sexual orientation — feel a strong sense of belonging and are comfortable being who they are. Steve Pemberton shares his personal journey and draws upon his career and life experiences to highlight what it means to be different and how it feels to not belong — and most importantly, what to do about it. He’ll illuminate the significance of the three “Rs” that are critical to building an inclusive workplace infused with humanity and positivity.
Learning Objectives
Learn:
- • How Recognition impacts the overall employee experience and fulfills a basic human need to be appreciated
- • How Relationships and social connections at work unite employees and tie them together as a community for a shared purpose and vision
- • Why Respect for all in the workplace unleashes greater humanity and helps celebrate differences
Friday Breakfast Keynote David McWilliams
What Global QE from Tokyo to Toronto Means for You, Me, and Emerging Markets
Liu He, China’s top economic policy maker, discussed the geopolitics of Global Quantitative Easing (QE) in 2012: “With the growth of globalization and the Internet, an interdependent triangle has formed in the world economy, where emerging markets (EM) act as global manufacturing centres, resource-rich countries supply raw materials and energy, and the developed world drives EM countries’ capacity utilization through debt-financed spending. Despite its variable forms, the gap between over-capacity and inadequate demand remains the central problem.”
Learning Objectives
What does all this mean? In easy to understand terms, David McWilliams will explain how QE:
- • Acts as a liquidity provider for EM
- • Drives assets in our world – so the Toronto property market is totally correlated to the QE cycle
- • Drives inflation down not up
- • Is coming to an end and has profoundly changed the global economy
- • Won’t happen again if there is another crash…
Friday Lunch Keynote Afdhel Aziz
Good is the New Cool
In this motivational talk, Afdhel shows us how businesses can be a force for good by balancing profit with the needs of their consumers and communities. He shares his insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos who are revolutionizing business by ‘doing well by doing good.’ Thought-provoking principles from his book “Good is the New Cool” like ‘Think Citizens Not Consumers’ and ‘Don’t Advertise Solve Problems’ will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers — and also attract the best employee talent who are drawn to organizations where they can do meaningful work.
Learning Objectives
- • Explore the new role of HR as liberators of human potential — the bridge between a company’s overarching purpose and helping people find their own
- • Discover why purpose is a competitive edge that can help businesses future-proof themselves to retain the best talent
- • Find out how giving employees meaningful work helps make companies more productive
* Please note that for all of the above Keynote Sponsorships, additional entitlements are included. Please enquire for more information.
Additional Sponsorships
Wednesday Night Networking Event
Social Media Lounge
Lanyard Sponsorship
Branded Journal & Pens
Includes a 2-colour logo printed journal cover and 2-colour branded pen for all conference attendees. Conference journal and pens are available inside the conference bags. Attendees appreciate having a handy notepad and pen during the conference.
Corporate Social Responsibility
Interested in expanding your corporate social responsibility initiatives? Work with us! Please inquire about our CSR sponsorship opportunities.
Conference Bags
Early Riser Morning Sessions (4)
Mobile App & Game
Sponsor the 2019 Mobile App Game #ACGAMES for ultimate visibility across HRPA’s social media platforms including email, Twitter, LinkedIn, Instagram, Facebook and more. HRPA is encouraging attendees of the 2019 conference to ‘Get in the Game’ and start networking with exhibitors and other attendees beginning in August 2018. You will be featured in a six-month marketing campaign to enhance your brand awareness. A live leaderboard inside your Trade Show booth at the conference will attract attention. Additional entitlements are included.
Wellness Area
Sponsor the Wellness Area inside the Trade Show Hall – 20’ x 60’ space offering massage, manicures, etc. Overhead signage to include your company name and logo, and Easel signage to include your company name, logo and booth number. Distribute your promotional items in the Wellness Area; as a sponsor, your organization may provide clothing, such as golf shirts for attendants.
Cookie Lab
This exciting and brand new opportunity will have the attendees lining up at your prominent featured area exhibit space! Attendees will have the chance to strike a pose and be live laser-caramelized onto cookies. Some attendees will take away sponsor logo cookies. Additional entitlements are included – please inquire.
Cellphone Charging Lounge
Nothing is worse than a drained cell battery! The cellphone charging station will allow attendees to give their phone a quick power boost. The 50’ x 30’ Charging Lounge in the Trade Show Hall is branded with your company logo and decorated with your company colors.
Hotel Room Chocolate Drop
Say goodnight to the delegates staying at our 3 host hotels – approximately 1,754 rooms in total over the three nights of the conference. Good Night Chocolates will be customized with your specific messaging. Additional entitlements are
Host Hotel Room Keys
Your logo and image in the hands of all host hotel staying delegates for the entire duration of their stay. Additional entitlements are included – please enquire.
Session Sponsor
Additional entitlements included – please enquire for more information.
Customized Sponsor Package
All of the sponsorship packages can be customized to align with your individual partnership preferences. We would be pleased to create a tailor-made package for you. If you would like a unique way to showcase your organization, please contact Sherrydawn Warren.
À La Carte Sponsorship Opportunities
Attendee Bag Promotional Material
Postcard (5” x 7”)
Place your company’s postcard in the official conference bag and you’ll immediately get your message into the hands of every full conference attendee to maximize your on-site exposure. HRPA will include your supplied item(s) in each bag (material must be pre-approved by HRPA). Each sponsoring company is responsible for duplicating and shipping materials in time to be inserted.
All materials must be supplied to HRPA no later than Monday, January 7th, 2019.
8.5” x 11” Sheet
Place your company’s flyer or newsletter in the official conference bag and you’ll immediately get your message into the hands of every full conference attendee to maximize your on-site exposure. HRPA will include your supplied item(s) in each bag (material must be pre-approved by HRPA). Each sponsoring company is responsible for duplicating and shipping materials in time to be inserted.
All materials must be supplied to HRPA no later than Monday, January 7th, 2019.
Booklet/Magazine
Place your company’s booklet or magazine in the official conference bag and you’ll immediately get your message into the hands of every full conference attendee to maximize your on-site exposure. HRPA will include your supplied item(s) in each bag (material must be pre-approved by HRPA). Each sponsoring company is responsible for duplicating and shipping materials in time to be inserted.
All materials must be supplied to HRPA no later than Monday, January 7th, 2019.
Promotional Item
Place your company’s promotional item in the official conference bag and you’ll immediately get your message into the hands of every full conference attendee to maximize your on-site exposure. HRPA will include your supplied item(s) in each bag (material must be pre-approved by HRPA). Each sponsoring company is responsible for duplicating and shipping materials in time to be inserted.
All materials must be supplied to HRPA no later than Monday, January 7th, 2019.
Advertising
On-site Conference Program Advertising Space
Inside Front Cover / Inside Back Cover
Make an impact by purchasing advertising space in the on-site Conference Program where your ad will be seen by more than 4,500 HR professionals. Space is limited so reserve your advertising space today. Advertisements will be placed in order of receipt.
Ads are full colour and must be provided as actual size. Electronic format is preferred: print-ready PDF at 300 dpi resolution. All fonts used must be Postscript Type 1 or Open Type fonts converted to outlines.
Advertising to be included in the on-site Conference Program must be supplied to HRPA no later than November 23rd, 2018.
No refunds will be issued for ads not meeting the above conditions.
Full Interior Page
Make an impact by purchasing advertising space in the on-site Conference Program where your ad will be seen by more than 4,500 HR professionals. Space is limited so reserve your advertising space today. Advertisements will be placed in order of receipt.
Ads are full colour and must be provided as actual size. Electronic format is preferred: print-ready PDF at 300 dpi resolution. All fonts used must be Postscript Type 1 or Open Type fonts converted to outlines.
Advertising to be included in the on-site Conference Program must be supplied to HRPA no later than November 23rd, 2018.
No refunds will be issued for ads not meeting the above conditions.